Fashion jewelry represents a philosophy of life

Today, some European and American countries are increasingly strict environmental requirements jewelry. To fight for a fair competitive environment in the Shin Kong jewelry companies and organizations set up under the lead of the National Standardization Pearl jewelry Technical Committee jewelry fashion accessories sub-technical committee, introduced a series of industry technical standards of products to guide and promote the industry to standardize the production, to prohibit Tahitian pearls containing harmful material jewelry entering the market. In 2008 one after another case occurred in melamine milk powder, eggs melamine cases, for all manufacturers provide a vivid teaching materials. If you do not pay attention Akoya pearls to product quality, non-compliance "rules of the game,"
The result is that businesses welcome disaster. Previously, Yiwu excessive lead content in jewelry have been recalled to place the cases, companies do is decimated. For long-term development, operators are required to continuously upgrade the quality of products to eliminate hidden dangers caused by hazardous substances exceeded.
It will be recalled Shangshi 80 years, Hong Kong and Taiwan films, television series broadcast in the Mainland has brought all over the world's "bell-bottoms," Pop, and now broadcast caused Drama "Han faction Women" and hot, are demonstrated the great power of the wave of fashion culture. Popular fashion jewelry represents a philosophy of life, a life philosophy can guide, you can push one another to create opportunities for mass consumption. Yiwu jewelry industry gathered a large enterprise group, including many powerful companies. "Let the people can remove the mountain", co-sponsored a number of high-profile cultural activities is not difficult.
As an enterprise can start from the product image packaging, such as celebrity endorsement to increase awareness, Cultured pearls product demonstrations please beautiful models and network information, can be combined animation, games and so on. Industry associations can organize some cultural activities, and even integrate various resources to carry out the filming movies and television. Through various efforts to bring Freshwater pearls jewelry and pop culture combine to give consumers a better feeling and increase purchases, so as to promote the prosperity of Yiwu market.
The times are fast-growing, market structure, business model evolution taking place in time, Yiwu jewelry industry only escape from the "International Trade City" and the inherent business model, so that continually exceeded, in order to maintain long-term industry leading position.