E-commerce: the direction of the evolution of the traditional jewelry retailers
Luk Fook Jewelry Elegant (Hong Kong) International Group in 2003 began a combination of traditional business and e-commerce, after six years of development, its Internet sales reached 70% of total sales, to have absolute supremacy over the line store to achieve the traditional retail jewelry business to the evolution of e-commerce channels, while all the achievements are inseparable from the enterprise information management attention.
"After 10 years of development, Luk Fook elegant home and abroad has opened a total of more than 200 stores, more than 1000 counters. However, we still do not occupy the national market." In the end would also like to add another number of counters can attain our objective? Tsai Ming-yang is very early to start thinking about this problem.
"These years of experience tells me to do e-commerce, only to open a store on the Internet can be achieved 'goods sold the world'", in the eyes of Tsai Ming-yang, Shop will be the jewelry retail trends.
In the network behind the rapid rise in sales, is Leofoo elegant in the supply chain Freshwater pearls management success. In order to keep abreast of all the products in all stores sales and inventory, has many years of experience in terminal management made a series of efforts Luk Fook elegance.
Into 2000, the computer has become the protagonist of transferring data. To be able to compete in the same industry in a proactive position, Luk Fook elegant stores with great cost-to-end data acquisition system has been modified, on the 100-store installation of the computer.
Tsai Ming-Yang told the author that their current computer use is still the main method of data collection terminals. However, the industry is already being tried by the new data transmission, China Unicom [6.39 -2.14%] "Sales Manager" is one of them.
According to Tsai Ming-yang know, "Sales Manager" principle of operation is very simple, it is through the mobile phone SIM card menu preset functions, Pearl jewelry written procedures for enterprise data collection terminal, so that Cultured pearls enterprises can realize any of a mobile phone terminal of statistical data reported, thereby quickly and accurately to achieve its corporate headquarters marketing department at the end of all retail sales, costs, inventory and other business data in real-time collection and management.
This shows that, compared to computers and POS machines, "Sales Tahitian pearls Manager" advantages are clear. On the one hand, "Sales Manager" Let the employees mobile phone to become corporate data collection terminals, significant savings in hardware costs; the other hand, "Sales Manager" in real-time transmission to solve production and marketing enterprises in the process of communication barriers, put an end to the sales information that occurred during the attenuation effect.
In the traditional channels has been a profitable combination of Luk Fook elegant and e-commerce in the Shique not forget to join the development of the network.
"Direct has certainly done little to join is the last word." Luk Fook elegant goal is to develop online 1000-2000 franchisees as a means to supplement the official web site and flagship stores Taobao second and third line can not be covered Akoya pearls by the market.
The proliferation of Internet orders and foreign orders and elegant characteristics of Luk Fook order management put forward higher requirements. Coupled with the network agents are typically individuals or small traders, most people there is no concept of data management, sales data can not be timely reflected in the elegant headquarters of Luk Fook is a frequent occurrence, Tsai Ming-yang of this situation is also a headache.
Colleagues of the "Sales Manager" applications caught his interest. This data entry on the phone very easy for the business network agents, simple user interface so that these "grass-roots agent" more acceptable, by sending SMS to order the problem can be solved.
On the other hand, whenever and wherever a network of data-entry agents who liberated the body, even if they are in different places can easily transmit ordering information, sitting in front of the computer network of agents will no longer be waiting for a "compulsory."
"Whether managing agents of these networks will determine whether we can achieve in the next stage of the target bigger and stronger, so it is the development of franchise systems, or orders for the management of information, we will not relax."
"After 10 years of development, Luk Fook elegant home and abroad has opened a total of more than 200 stores, more than 1000 counters. However, we still do not occupy the national market." In the end would also like to add another number of counters can attain our objective? Tsai Ming-yang is very early to start thinking about this problem.
"These years of experience tells me to do e-commerce, only to open a store on the Internet can be achieved 'goods sold the world'", in the eyes of Tsai Ming-yang, Shop will be the jewelry retail trends.
In the network behind the rapid rise in sales, is Leofoo elegant in the supply chain Freshwater pearls management success. In order to keep abreast of all the products in all stores sales and inventory, has many years of experience in terminal management made a series of efforts Luk Fook elegance.
Into 2000, the computer has become the protagonist of transferring data. To be able to compete in the same industry in a proactive position, Luk Fook elegant stores with great cost-to-end data acquisition system has been modified, on the 100-store installation of the computer.
Tsai Ming-Yang told the author that their current computer use is still the main method of data collection terminals. However, the industry is already being tried by the new data transmission, China Unicom [6.39 -2.14%] "Sales Manager" is one of them.
According to Tsai Ming-yang know, "Sales Manager" principle of operation is very simple, it is through the mobile phone SIM card menu preset functions, Pearl jewelry written procedures for enterprise data collection terminal, so that Cultured pearls enterprises can realize any of a mobile phone terminal of statistical data reported, thereby quickly and accurately to achieve its corporate headquarters marketing department at the end of all retail sales, costs, inventory and other business data in real-time collection and management.
This shows that, compared to computers and POS machines, "Sales Tahitian pearls Manager" advantages are clear. On the one hand, "Sales Manager" Let the employees mobile phone to become corporate data collection terminals, significant savings in hardware costs; the other hand, "Sales Manager" in real-time transmission to solve production and marketing enterprises in the process of communication barriers, put an end to the sales information that occurred during the attenuation effect.
In the traditional channels has been a profitable combination of Luk Fook elegant and e-commerce in the Shique not forget to join the development of the network.
"Direct has certainly done little to join is the last word." Luk Fook elegant goal is to develop online 1000-2000 franchisees as a means to supplement the official web site and flagship stores Taobao second and third line can not be covered Akoya pearls by the market.
The proliferation of Internet orders and foreign orders and elegant characteristics of Luk Fook order management put forward higher requirements. Coupled with the network agents are typically individuals or small traders, most people there is no concept of data management, sales data can not be timely reflected in the elegant headquarters of Luk Fook is a frequent occurrence, Tsai Ming-yang of this situation is also a headache.
Colleagues of the "Sales Manager" applications caught his interest. This data entry on the phone very easy for the business network agents, simple user interface so that these "grass-roots agent" more acceptable, by sending SMS to order the problem can be solved.
On the other hand, whenever and wherever a network of data-entry agents who liberated the body, even if they are in different places can easily transmit ordering information, sitting in front of the computer network of agents will no longer be waiting for a "compulsory."
"Whether managing agents of these networks will determine whether we can achieve in the next stage of the target bigger and stronger, so it is the development of franchise systems, or orders for the management of information, we will not relax."