Gold jewelry sales force merchants Fat
National Day, Mid-Autumn Festival Eve, Xuzhou gold ，jewelry merchants begin to exert their promotions.
From after the September 20, Xuzhou city a lot of diamond jewelry inlaid jewelry Cultured pearls store, it had already launched a full capacity gift voucher activities, and some businesses even 7.5 discount promotion; gold jewelry there are the city's lowest price, limited time special, non - processing fee income and other characteristics of marketing activities.
"This kind of promotion efforts, business is to make full use of force." Insiders analysis, "the reserve price plus purchase of shopping centers in point deduction, if not repeat the consumption in the coupon redemption schemes to generate profits, almost did not make money."
Press survey found that anticipation of this year's jewelry market weakness, a general decline in the amount of business purchase the first half, resulting in the second half than in previous years to reduce inventory levels. Entering the second half and the "gold 9 silver 10" sales season, the merchants were forced to purchase high, the price has been impossible to discount, and many businesses are very conservative.
Industry sources said the National Day and Mid-Autumn Festival, "double" overlapping, although the long holiday, but for Tahitian pearls the jewelry business, are not necessarily a good thing. Because in the National Day and Mid-Autumn Festival, the public's concerns and family reunification in the National Day military parade on the theme of consumption is not very clear.
Mr. Jiang planned public holiday on the first day at home watching the National Day military parade broadcast, which is now a common view of many citizens. The business ahead of promotion, it is hoped that the National Day of consumption can be moved forward.
"It is envisaged two days before the holiday, the business is not very good. Downtown business district are Freshwater pearls filled with scenes inappropriate for reproduction." Industry analysts say.
In the gold jewelry business in the gold business is relatively more confident, because gold "trade-in" business positive wave. Many businesses also have access to the international gold price high of effect, in the gold "trade-in" frequent business concessions.
Starting from September 1, hot tips gold jewelry, "trade-in" business to avoid depreciation costs, diamond "trade-in" to complement the difference. The move was welcomed by a large number of fashionable people who have contributed to gold ornaments, jewelleries sales increased substantially.
At present, statistical data from the point of view, Xuzhou Golden citizens to "buy new" is much larger than the number of "selling the old." There are two reasons: First, a designer touch to the rich expressive use of gold, creating a unique sense of style gold ornaments, the beauty who attracted a large number. The second is the current gold single piece Pearl jewelry weight generally lower than in the past few grams of gold weight, and as the improvement of people's living standard, even if Akoya pearls the weight 23 grams, the consumer will not be concerned about, which brings in sales Increase.
It is reported that the first two weeks in September, Xuzhou jewelry sales growth in the 2 percent or so.
From after the September 20, Xuzhou city a lot of diamond jewelry inlaid jewelry Cultured pearls store, it had already launched a full capacity gift voucher activities, and some businesses even 7.5 discount promotion; gold jewelry there are the city's lowest price, limited time special, non - processing fee income and other characteristics of marketing activities.
"This kind of promotion efforts, business is to make full use of force." Insiders analysis, "the reserve price plus purchase of shopping centers in point deduction, if not repeat the consumption in the coupon redemption schemes to generate profits, almost did not make money."
Press survey found that anticipation of this year's jewelry market weakness, a general decline in the amount of business purchase the first half, resulting in the second half than in previous years to reduce inventory levels. Entering the second half and the "gold 9 silver 10" sales season, the merchants were forced to purchase high, the price has been impossible to discount, and many businesses are very conservative.
Industry sources said the National Day and Mid-Autumn Festival, "double" overlapping, although the long holiday, but for Tahitian pearls the jewelry business, are not necessarily a good thing. Because in the National Day and Mid-Autumn Festival, the public's concerns and family reunification in the National Day military parade on the theme of consumption is not very clear.
Mr. Jiang planned public holiday on the first day at home watching the National Day military parade broadcast, which is now a common view of many citizens. The business ahead of promotion, it is hoped that the National Day of consumption can be moved forward.
"It is envisaged two days before the holiday, the business is not very good. Downtown business district are Freshwater pearls filled with scenes inappropriate for reproduction." Industry analysts say.
In the gold jewelry business in the gold business is relatively more confident, because gold "trade-in" business positive wave. Many businesses also have access to the international gold price high of effect, in the gold "trade-in" frequent business concessions.
Starting from September 1, hot tips gold jewelry, "trade-in" business to avoid depreciation costs, diamond "trade-in" to complement the difference. The move was welcomed by a large number of fashionable people who have contributed to gold ornaments, jewelleries sales increased substantially.
At present, statistical data from the point of view, Xuzhou Golden citizens to "buy new" is much larger than the number of "selling the old." There are two reasons: First, a designer touch to the rich expressive use of gold, creating a unique sense of style gold ornaments, the beauty who attracted a large number. The second is the current gold single piece Pearl jewelry weight generally lower than in the past few grams of gold weight, and as the improvement of people's living standard, even if Akoya pearls the weight 23 grams, the consumer will not be concerned about, which brings in sales Increase.
It is reported that the first two weeks in September, Xuzhou jewelry sales growth in the 2 percent or so.